In case you haven’t heard, there’s a new flavour being release for my favourite beverage, VitaminWater.
The new flavour, called “Connect”, was developed on Facebook through a contest, endorsed by Canadian celebrity Steve Nash.
I was very excited when Vitamin Water launched a few years ago as I’m a bit of an indie-beverage aficionado. I love anything that is not made by the big beverage conglomerates. Think craft-brewed root beers and old fashioned Cream Sodas. Then I disappointingly found out that The Center for Responsible Hydration is, in actual fact, owned by Coca-Cola. After overcoming my absolute underwhelmedness, and drinking a delicious bottle of Fifty Cent’s namesake beverage “Fifty”, I once again became a huge fan.
Launching in March 2010, the new Connect flavour will be Black Cherry-Lime. You can read about it further here.
